Frase is built specifically for SEO content creation and optimization. It analyzes the top 20 Google search results for your target keyword, extracting common topics, questions, and headers to create comprehensive content briefs. The AI writer then helps you create content that covers all relevant topics while maintaining readability. Frase's unique strength is its ability to show you what's working for competitors and guide you to create better, more comprehensive content. It includes a topic modeling tool that scores your content against competitors, an outline builder, and integration with Google Search Console. It's particularly valuable for content teams focused on organic search traffic.